Digital marketing changes at such a fast pace, it's not always easy to keep up with all the strategies and tactics you need to keep your organization top of mind with buyers. A couple of years ago, you could put the majority of your budget toward content marketing and see record-breaking results. Today, since a whopping 70 percent of companies are doing some form of content marketing, it's incredibly difficult to break through the noise and actually engage with your target market.
That’s why Kuno Creative is constantly innovating, experimenting and offering our customers access to new services, technologies and ideas. Take a look at the breadth of potential we can bring your business when you partner with Kuno.
As a HubSpot Diamond Partner, we help companies build a solid foundation to raise brand awareness, generate new leads and grow revenue. Our combination of methods used across platforms delivers results. Here’s how it works.
For most customers, it starts with our in-depth buyer persona process. This allows us to become experts in who your buyers are, where they spend their time online and how they make buying decisions. This insight, combined with data review and a strong strategy, allows us to target potential buyers and convert them into qualified leads. Our in-house team of brand journalists, consultants and designers works collectively to create pieces of content perfectly tailored to your target audience, distributed over multiple digital channels.
For example, by deploying a robust inbound marketing plan with Kuno, iOFFICE (one of the fastest-growing workplace management solution providers in the United States) experienced these digital marketing results so far this year:
Our experience and deep understanding of working with growing and highly regulated companies allows us to set a strategy for both quick wins and a long-term approach to improving conversions and revenue.
From interactive webpages and eye-catching infographics to educational eBooks and must-have guides, our brand experience experts—including brand journalists, designers and SEO professionals—know how to capture the attention of your target audiences and keep them engaged.
But not every buyer is the same, and so we ensure strategy that stems from experience and data in the healthcare, industrial manufacturing, technology, professional services and education industries.
Discover why Kuno is known for our content marketing—see how our content strategy targeting cardiothoracic surgeons for a medical manufacturer garnered 91 new contacts and seven customers here.
Consider these questions: How do people recognize your business? Answer: Brand identity. How do people understand your offerings? Answer: Language and tone. How do people see your company on the internet? Answer: Your website and owned media.
Your branding needs to run consistently through all aspects of your marketing, so establishing a brand identity is the first step a company should take when investing in digital marketing. It goes beyond the colors and typography you choose, into the overall presentation of your company. It’s the image, the attraction and the compelling force that will entice potential buyers to become loyal customers.
Kuno’s branding experts each have more than 20 years of experience, and have worked to establish brands for numerous national and enterprise firms. For example, Kuno helped to create, establish and grow the Just Add IceⓇ orchid brand. Following the rebrand, the growers experienced an immediate and sustained growth. Learn more here.
Being discovered by search engines and becoming listed organically can take months, sometimes leading to a slow buildup of traffic and leads for your campaigns. Our demand generation tactics leverage multiple paid media platforms, including Google Adwords, Facebook, LinkedIn, native advertising solutions, account-based marketing technologies and more to generate targeted traffic for your campaigns right away, leading to immediate traffic and conversions.
As a Google Premier Partner and Facebook Marketing Partner, we are able to leverage our relationships with each of the media platforms and their staffs to continuously test and optimize our clients’ campaigns, ensuring the best results possible. To share results, we create a variety of live dashboards and reporting features, going past “vanity” metrics and reporting on numbers that help evaluate your return on investment.
At Kuno, our demand generation experts take a data-driven approach to sparking interest in your company’s products or services using paid media to immediately drive targeted, quality traffic. Our goals are always to increase the quantity and quality of leads experiencing your marketing efforts, growing brand awareness.
See how Kuno exceeded the expectations of a consumer service provider in just one month of demand generation services here.
SEO strategy is constantly changing. That’s why it’s important to have an entire team around you to identify the right keywords for your business, optimize content around those keywords, and get your website ranking as high as possible on every search.
At Kuno, we take a highly strategic approach to SEO. We start with an assessment that includes suggestions and analysis for on-site and off-site SEO elements to increase visibility for your brand and website in the organic search results. Along with striving for perfection in on-page technical SEO, we also identify traffic-driving keywords your competitors are utilizing and then create enhanced content to drive that traffic to your site.
Learn more about how Blackline Safety experienced a 164% increase in website traffic and decreased cost per conversion following the implementation of SEO here.
The goal of marketing automation is to help marketers better manage customer relationships (and save time) by automating actions such as personalized email sends, targeted social media posts and strategic contact lifecycle stage changes. What used to consist of generalized drip campaigns and internal notifications has been upgraded to so much more.
While it can be used in many capacities, B2B businesses can take their marketing automation strategy to the next level. Kuno helps our clients communicate with their most promising prospects, rely less on conversion forms, respond to prospects in real time, setup behavior-based workflows, and automate social media outreach.
Additionally, marketing automation has come to include new artificial intelligence (AI) technology. AI is made up of computer systems meant to mimic human behavior and intellect. It’s what marketers use to power bot intelligence and machine learning.
Check out how Kuno utilizes a bot for our Request Consultation page on our website—and imagine the possibilities the technology can help your business achieve.
Our award-winning media team creates high-quality inbound marketing videos that successfully engage potential buyers and align with overall marketing strategy and goals. View a few of our most recent video creations here.
Then take a few moments to watch the UCI Fullerton Food Donation Program that garnered Aramark a Platinum win for Video Scripting below.
At Kuno, we apply a blend of philosophies, drawing from growth-driven design, user experience design and progressive enhancement-based mobile design. And we work at your pace, which means you can get a website completed in as much or as little time as you’d prefer.
As a result, you benefit from the opportunity to offer your buyers customized experiences, clear paths to conversion and high-value design and content.
Optimized for growth, our design experts craft user-friendly websites to target and resonate with your audience. With your core values and goals in mind, our team creates high-quality digital elements that account for what buyers expect now and into the future.
From UX responsive design, to increasing brand awareness, to strategizing content that converts, our in-house team is ready to build custom experiences that add value throughout each step of the buyer journey.
Our process works! See how it helped Weed Pro Lawn Care increase organic traffic 181 percent and grow its business—and snagged Kuno the 2018 HubSpot Website Redesign Impact Award—here.
Inbound marketing lays the foundation for attracting new, qualified buyers to your products and services, but it doesn’t close the deal. Your sales team can engage with potential customers but shouldn’t waste valuable time with prospects who are a poor fit.
With the right tools and strategies, sales enablement can help your team:
See how implementing both inbound marketing and inbound sales through marketing automation and sales and marketing alignment helped this at-home service provider for mature adults achieve increased sales and a shortened sales cycle.
It is impossible to see success from just one or two tactics. We see the best results when we apply inbound marketing and sales strategies across all channels, as shown in the numerous case studies above.
If you are ready to see how our wide array of digital marketing services can help your company reach the next level of qualified leads and closed sales, schedule a consultation today.