Social media advertising is constantly moving. If you aren’t staying on top of the most recent trends and advertising updates, you may just miss them. The most helpful place to stay up-to-date is the Facebook Business News section on the Facebook for Business website. This is where you will receive any ad platform updates, business news and much more.
Facebook has recently made a few changes under the targeting section for Facebook ad sets. They have removed targeting options that have previously not been widely used, maybe because they were too granular for advertisers to use. These changes in targeting will help streamline advertising on the platform, letting advertisers target the right niche.
Select users now have the capability to send customized emails directly from their Facebook pages. Page managers will need to manually add email contacts to their database and confirm that contacts have given permission to contact them with promotional messages via email. Once you agree to Facebook's terms, you can then create emails from the Facebook Pages app, with a preview of your subject line and content in the lower section.
We are not sure when this will roll out to all Facebook page users, but it goes hand-in-hand with Facebook and Instagram ads, with social and email marketing tools all in one place.
WhatsApp has been on the rise for businesses, as many users have started reaching out via the app. The following new features now make it even easier to connect with businesses:
As the social media world is constantly evolving, it is important for Facebook to continue rolling out new features and updates to stay on top of the game. We are very excited to be a part of the future of advertising while bringing our creativity to the table. Make sure to subscribe to our blog for future Facebook updates
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