Your colleagues talk about contributing to the company blog, but your editorial calendar is still as bare as the trees after a hard Midwest winter. We feel your frustration. How can you convince them to share their expertise and bring new voices to your blog while building their personal brand?
Here's a little secret: You don't need to be a professional writer to be a fantastic blogger.
Most likely, your colleagues just need some basic training on how to create lead generating blog posts and a good editor (you!). If your team members have expressed interest in blogging but don't know where to start, we've got you covered. Host a brown-bag lunch and use this 30-minute presentation to walk them through some blogging basics.
After the presentation, help your team brainstorm topic ideas and get them to commit to writing a few. (Start by suggesting opportunities to update, republish or repurpose top-performing posts, then go from there.)
As the content manager, Annie manages a team of brand journalists and is the driving force behind the content strategy for companies in a wide range of industries, including healthcare, technology and professional services. Relying on interviewing skills she developed in her seven years as a journalist, she uncovers insights about what motivates buyers in these industries and uses that knowledge to shape client websites and editorial calendars.