Train Your Team With These Blogging Basics [SLIDESHARE]

Train Your Team With These Blogging Basics [SLIDESHARE]

By Annie ZelmMar 22 /2017


Your colleagues talk about contributing to the company blog, but your editorial calendar is still as bare as the trees after a hard Midwest winter.  We feel your frustration. How can you convince them to share their expertise and bring new voices to your blog while building their personal brand?

Here's a little secret: You don't need to be a professional writer to be a fantastic blogger.

Most likely, your colleagues just need some basic training on how to create lead generating blog posts and a good editor (you!). If your team members have expressed interest in blogging but don't know where to start, we've got you covered. Host a brown-bag lunch and use this 30-minute presentation to walk them through some blogging basics. 

After the presentation, help your team brainstorm topic ideas and get them to commit to writing a few. (Start by suggesting opportunities to update, republish or repurpose top-performing posts, then go from there.)

Happy blogging!

Check Out Essential Content Marketing KPI - Interactive Checklist

The Author

Annie Zelm

Annie is the driving force behind content strategy for clients. She uncovers insights about what motivates buyers and uses that knowledge to shape client websites and editorial calendars. Annie brings several years of PR experience gained from working at the amusement park, Cedar Point.