I’ve been known to enjoy a good inspirational quote from time to time. Who doesn’t, really? We all like hearing words that shed light on areas of darkness so we can forge ahead on our paths. Recently, while reading a particularly great quote, I got to thinking about whether we, as marketers, could apply the great thinkers’ words of wisdom to our lead gen and sales enablement efforts. Do Gandhi’s speeches translate into actionable advice about enhancing the customer experience? Could Wordsworth’s poetry guide our content strategies? Might Mark Twain’s witticisms offer a fresh perspective on form conversions?
To find out, I turned to Goodreads and its “Inspirational Quotes” section, where users’ favorite quotes are aggregated and ranked according to the number of votes they’ve received. Reading each quote through the eyes of a marketer, I attempted to glean meaning beyond the original writer’s intent, only to find it in spades.
Below are some of my favorite inspirational quotes, re-imagined as marketing advice.
Why this works: Mark Twain’s advice speaks to the philosophy at the heart of inbound marketing; namely, creating high quality content people actually want to read.
Hidden marketing advice: Create marketing so lovable, your customers would miss it if you stopped.
Company Mark Twain would be the CMO of: HubSpot
Why this works: Mother Theresa hits on an important point here—marketing copy doesn’t have to be lengthy or misleading to have an impact on your audience.
Hidden marketing advice: Copywriting has a lasting effect when it’s clear and well-intentioned.
Company Mother Theresa would be the CMO of: Mozilla
Why this works: Wharton’s advice—if you can’t be the light, reflect it back to others—applies to marketing in the sense that it advocates generating enthusiasm for your brand through audience appreciation.
Hidden marketing advice: Don’t talk about yourself nearly as much as you talk about how amazing your customers are.
Company Edith Wharton would be the CMO of: Dove
I could go on and on with these examples, but I’ll leave a few for you to mull over. Which companies would these famous thinkers be CMOs of? I have a few thoughts myself, but I’d love to hear your ideas.
Leave your responses in the comment section below!
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