Do you ever find yourself stuck in a creative rut? If so, you're certainly not alone. In fact, our content team here at Kuno meets regularly to share ideas for finding inspiration, including hot news to share in social media and topics for inspiring a blog post or a new piece of content.
It’s easy to get stuck in a rut! So, we’ve compiled some of our best resources and tactics for breaking out of creative block and getting back on track with outstanding content ideas!
Symptoms of creative block may include the following: not turning in blogs on time (guilty!), struggling with new ideas for content topics and feelings of frustration or a disconnect with a project when the “great ideas" well is dry.
It doesn’t mean you care any less about the project or client. Sometimes it’s simply being so close to a project that you seemingly run into an invisible wall. This infliction affects everyone with a role in marketing at some point—graphic designers, journalists, consultants, the analytics team, developers and strategists alike.
So, how do you beat down those walls holding you back from your next great content idea or design project? Here are some tactics and resources we’ve found to be useful here at Kuno, and some data to back up our recommendations.
We’ve seen a substantial amount of news articles lately about modifications to your typical workday that can help you relax, improve circulation, burn calories and, particularly, spark creativity. We’re talking about things like naps, breaks, blocked time for reading email, entertainment, getting back to the water cooler and chatting with co-workers more often, and checking in on personal social media to avoid FOMO. Not sure what FOMO is? Click here to find out.
Try to incorporate at least of few of these creative-block-crushing tactics in your everyday activities.
Also, there is this handy little tool HubSpot created to help crank out ideas without breaking your brain. Check it out here > HubSpot Blog Topic Generator.
Check out this article by Drake Baer from Fast Co. about the importance of reducing stimulation to improve creativity (and save your sanity). He writes, “While endlessly doing stuff might seem to be the key to productivity, it turns out that creativity requires some not-doing as well.”
Here’s another interesting read on context when attempting to break through creative block. Consider No. 7: “The implication seems to be that while certain negative moods can be creativity killers, they aren’t as universal as positive moods (joy, being excited, love, etc) in that sometimes they may spur creative thinking rather than hinder it.” Consider the idea that your emotional reaction, although negative, could help to "improve your argument.”
And from another publication, “One of the surprising things that's emerged from the study of moods in recent years is that putting them in a bad mood—making them a little bit sad or melancholy—comes with some cognitive benefits.” —Jonah Lehrer
The takeaway here is to make time for yourself to recharge and rethink in order to get the most out of your creativity. We hope these tips and tactics will help you plan your daily inspiration in order to break through creative block and expand your idea bank.
Do you have any creative-block-smashing resources or tactics that we can add to our list? Please share them with us in the comments! Thanks for reading.