It is well known that the Infographic is an excellent method of delivering complex data or knowledge in an easily digestible form. From grilling to infographics themselves, there seems to be an infographic for everything. But once you create your new infographic, how do you get people to see it?
Aside from sharing it across your social channels, you might be at a loss for other methods of publishing your new infographic. But don't fear! There are some great alternative methods for sharing infographics. I discuss four below!
The first place I would think about publishing a new infographic is on a blog. Using an infographic in a blog post is a great alternative to plain text. Take this blog for example. As you can see, an Infographic provides a dynamic, simple and entertaining way to deliver content. Since a blog is natively shareable and people share interesting content, there is a good chance your readers will share the infographic, increasing your traffic. Including embed information at the bottom of a post gives readers an easy way to share your infographic across the web.
Just like all other content, you want to make sure an infographic is easily accessible to you site visitors. Adding it to the resources section of your website does just that. Your resources section is where your visitors go when they want more information about your industry or company, so it is a no-brainer to add it here. Visitors want to see all of the content you have to offer, and there are few items that would draw eyes like an infographic can.
If you chose to include an infographic in your resources section, I would suggest not having it behind a form. If your visitors can find the infographic on your blog without giving up information, the same should be true for the resources section.
Lead Nurturing Campaigns
Have an Infographic that would be great for specific segmentation of your contact list? Want to increase the probability that segmentation will see it? Adding it as a step in a lead nurturing campaign is a sure-fire way of accomplishing this.
Just like using an infographic as a blog post, including it in a lead nurturing campaign breaks up the typical string of eBooks, guides and textual information. Due to its attractive and compelling nature, an infographic has the potential to deliver the type of message you want while keep the reader interested and engaged. If the infographic that you are including is related to the offer at the end of the campaign, my suggestion would be to include a bottom of the funnel form on the same page to increase the chances of conversion.
What better way to make an Infographic more engaging than animating it using motion graphics? Motion graphics add a different element and life to a static infographic. They allow the viewer to not only see the information presented to them in an interesting manner but hear it as well. And with video engagement at an all-time high, there is no reason not to bring your infographic to life.
Using a program such as Adobe After Effects, you can import a Photoshop or Illustrator project and animate it. The things you can do with After Effects are endless, so producing an interesting video is up to you, the creator. Also if a picture is worth 1,000 words and each second of video has 30 frames or pictures in it, one minute of a motion graphic video is worth 1,800,000 words.
Just like that, you have four perfect methods of promoting your new infographics. What other methods have you used to publish your infographics? Share in the comments below!