We all make mistakes; it’s really inevitable in human nature, and we all know the feeling in the pit of our stomachs when something major goes wrong. There is nothing worse than clicking “Send” on a high-profile email blast going to 20,000 or more contacts and seeing a spelling error in the subject line or noticing a broken link or a missing image in the graphics. The reality is, there are no take-backs or re-dos, so getting it right the first time is a must.
Luckily for our customers, we have a quality assurance process in place to help avoid such problems. What exactly is quality assurance and why is it so valuable to you? Quality assurance, while it has traditionally referred to ensuring standards in the process of manufacturing of a tangible product, it also includes the quality of delivering services to a customer and avoiding problems in the process of delivery.
This crucial process has such an important place in your inbound marketing because more than likely, the stakes are high. Whether it's your monetary investment with your marketing budget or you have potential sales on the line, your ROI depends on the quality of marketing being delivered to your target market.
While it’s easier said than done, there are many great benefits of QA-ing your Inbound Marketing:
Have you ever experienced a time where a lack of quality assurance caused a problem in your marketing? What types of things do you do to ensure quality standards? We’d love to hear about your experiences below!mastrobiggo