In the wonderful world of marketing and advertising, the next big, clever campaign always seems to be right around the corner. This daunting little fact can ultimately lead to constant pressure for the “creatives” to come up with the latest and greatest campaign that out-shines all the ones before it or face the fear your campaign might just be flat out ignored.
From the catchy holiday campaigns to the upcoming Super Bowl commercials, this is prime time for businesses, retailers and marketing agencies alike. So with the large amounts of stress on the right-brainers to continuously produce the next big thing, how can you avoid creative burn-out? How do you ultimately maintain the energy to keep the creative juices flowing without having all the campaigns blur together?
Even when it seems like the creativity is running out or you’ve hit a road block, take time to recharge your mind and don’t be afraid to step away from the project. Stay confident in your skills and abilities and know that your next great idea is just around the corner.
What are some things you do to stay creative and energize? Have you ever faced creative burn-out and how have you overcome it? We’d love to hear your ideas below!
Katherine Smith is a veteran Project Manager at Kuno Creative, where she works closely with even the smallest details to ensure client success. She enjoys photography, vegetarian cooking and watching Cleveland sports. You can catch up with Katherine on Twitter and LinkedIn.
photo credit: Magnus.
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