With newsroom jobs on the decline, content marketing is on the rise–and increasingly, companies are recruiting journalists for their content and inbound marketing teams. However, you can’t hire just any journalist for one of these positions. You must make sure you’re hiring those who will work well with your team.
At Software Advice, the marketing team is growing rapidly, and a number of job candidates come from a journalism background. So I reached out to some of today’s leading content marketing professionals who gave me their advice on properly vetting journalists for a content or inbound marketing position. Here’s what they told me:
In order for a former journalist to make a successful content or inbound marketer, they must obviously be a good writer. But beyond that, they must have a few other important qualities and characteristics, such as:
Once you’ve found journalists who have the qualities you’re looking for, you must identify the ones who are the best fit for your content or inbound marketing team. Here are some things you can do during the hiring process to narrow down the right candidates:
There are some red flags you should watch out for during the hiring process, which can identify candidates who might not be a good match. Some of these warning signs include:
An ever-growing number of former journalists are expected to enter the content and inbound marketing job pool. By following the guidelines in this article, you can find the ones that are the best match for your team.photo credit: aspiration.inspiration
Holly Regan is a Managing Editor at Software Advice, where she blogs on a variety of topics related to small business and software products. Her writing has appeared online in The New York Times and The Huffington Post.