Financial investment in your company's inbound marketing effort is extremely important; however, money alone doesn’t guarantee success. Many large companies budget millions of dollars for inbound marketing (and do little else) only to disappointed by the results. The truth is, it takes the right partner (AKA - inbound marketing agency), strategy and tactics and company resources along with the right size budget to be truly effective at inbound marketing.
I examine the key players needed to make inbound marketing a success below:
On the client side, there are a few necessary people who need to be involved in the digital marketing process for inbound marketing to be a success. Some will be involved throughout while others will drop off and be less involved as campaigns progress.
While most inbound marketing agencies can provide a lot in terms of overall knowledge, there are a number of resources some agencies possess that make them stand head and shoulders above the rest. Here's what clients should look for when evaluating potential agency partners:
There are times when a client will completely hand over the keys to its digital marketing campaigns and think the agency will handle the rest, but as I discussed above, that's not how it works. It takes two to tango.
At Kuno, we have a 7 Step Process: In the beginning, much of this process is uncovering more information about the client. Who are the key players in the space, what the current marketing process is, and, most importantly, what are the details of the products or services we are selling? Yes, that information is likely available in previously created company documents, but there will definitely be meetings to flesh out all necessary (and any unclear) details. Expectations will need to be set prior to beginning this process to ensure everyone realizes exactly who and what it will take to reach success.
I will discuss this the key players needed for inbound marketing success in even more detail in the free Kuno Creative webinar "The True Cost of Inbound Marketing: It's Not Just Dollars and Cents," taking place tomorrow, October 22 at 1 p.m. EST. Click here to reserve your space!
Photo Credit: Bart
Bryan Cox is a Kuno Creative consultant with extensive experience developing holistic digital marketing programs for mid and large size companies. Learn more about Bryan on LinkedIn.