A close friend of mine who lives out of state recently landed a new job. Since distance prevented us from having a celebratory dinner, I opted to send her flowers. Shortly after hearing her great news, I logged onto ProFlowers.com, found the perfect arrangement and was midway through the checkout process when my phone rang. The phone call was followed by several other distractions, and, as you have probably guessed, the flowers were not ordered.
Whether it is a case of tax and shipping sticker shock, having second thoughts, security checkout concerns or, in my case, a simple distraction, shopping cart abandonment is a huge concern for online retailers. According to Baymard Institute, 67.75 percent of all online shopping carts are abandoned. One way marketers can reclaim abandoned shopping carts is through a series of “reminder” emails.
Within four hours of leaving the ProFlowers website, I received the following email.
Here are a few things I like about this email:
Have you seen or received an effective abandoned shopping cart email? We would love to hear about it in the comments section below.
Shannon Fuldauer has a B2B and B2C eCommerce Marketing background including roles as Vice President of Marketing & Sales Support, and subsequently Vice President of Public Relations & SEO Services, for CareerBoard.com. She has expertise in digital marketing and advanced email communications.