Inbound marketing is always changing, being shaped and being understood in different ways every day. This is in part due to analytics. Part of our job as inbound marketers is to make sense of all the numbers and arrows and justify making the wheel turn to discover the how and why.
Within inbound marketing analytics, there are many different aspects, fundamentals and tactics. Using them correctly will lead you to not only what works, but what doesn’t work and how to improve it. Most importantly, this type of insight gives you foresight into future decisions and challenges.
There are many different marketing channels you can and should be measuring with your inbound marketing analytics, from social media and landing pages to email marketing and blogging—so many in fact that you could write an eBook on each channel! But you must start somewhere. So here are three basic yet important principles to start analyzing.
Your website is your vessel, your enterprise. All roads lead here, so understanding its analytics and taking care of it will always end in a smoother ride. Make sure you are measuring:
Landing pages can be considered a core principle, the destination to attract visitors and get the conversions you deserve! Here are a few analytic points to consider within your landing page:
Know your reach—then keep reaching. There are a lot of different channels within inbound marketing that can help you find those who don’t already know and love you! Consider:
Although each channel has beginner, intermediate and advanced analytical stages, these three points make a great place to start. Be sure to remember Excel will be your best friend through this ongoing process as you begin to track results and are able to go back to compare and contrast your reports.
What other analytics do you track within these three principles? Let us know in the replies!
Photo Credit: kweenb
Zakir Ghazi is an Associate Technologist for Kuno Creative. He enjoys going to concerts and keeping up on all the latest social media and technology trends. Connect with Zakir on Twitter and Linkedin.