After sharing Technologist Dan Romanski’s blog “6 Must-Have Apps for Video Marketing” a few weeks back, a connection of mine posted the following:
It’s an interesting question. Were this five years ago, I would’ve said, “None! Leave it to the professional videographers.” But as many young marketing professionals already know (and many more will find out), today’s employers expect an increasingly varied skill set to even land an interview, let alone a job. For young marketers, it’s not enough to want to learn about video marketing—you have to bring some basic skills to the job Day 1.
Kuno Clips: Kuno Creative's Lisa Gulasy and Dan Romanski discuss five essential strategic video marketing skills.
Dan and I are young professionals utilizing our video marketing talents to benefit Kuno Creative and its clients. In this blog, we share a few strategic video marketing fundamentals we believe all young marketing professionals (or any content marketing professional, for that matter) should have.
Video marketing is more than hitting “record” and uploading. As with all aspects of marketing, video marketing begins and ends with strategy. In regards to video marketing strategy, young professionals must be able to:
Next week, Dan will expand upon this list to include technical skills we feel are essential for young professionals. Subscribe to the Brand & Capture blog so you don’t miss it!
Known as Hawkeye for her near superhuman copy editing abilities, Lisa Gulasy applies her unique experiences in agency and journalism to manage strategy and day-to-day engagement of client social media profiles and assist in researching and writing blogs, press releases and advanced content. Find her on Twitter and LinkedIn.