Vine and Instragram are great apps if you want to post short snippets of video and share them with your followers. But what if you want to make a longer, more in-depth piece and can't afford a professional video production? Well, there's an app for that—actually many apps for that.
To help solve the problem of where to start, here are six apps I consider must-haves for video marketing.
Videolicious provides a fun and simple method to put your brand on display. With Videolicious, you are able to splice together video clips and/or images into a short video that can be shared over your social networks. This app provides a step-by-step method to building and sharing your video, which makes it easy produce. A useful feature of this app is the ability to add voiceover within the app itself. You can add the voiceover to specific clips or photos, making it the perfect way to create a demonstration video.
This is possibly my favorite app for recording video. FiLMic Pro is easy to use, has a lot of great features and, most importantly, provides excellent quality video. My favorite feature is the ability to choose your focus, exposure and white balance, as well as locking those features in place as you record. Aside from those features, FiLMic Pro allows you to shoot in different formats and different speeds. The app also allows you to have six different presets to make it easy to flip back and forth between your settings. Inside the app settings, FiLMic Pro offers you the ability to purchase an add-on remote to control the camera from another iOS device. The recorded videos are accessed through a button on the app interface.
MoviePro is similar to FiLMic Pro, but a couple differences set them apart: The Movie Pro interface is a bit more basic and less confusing, which is great for budding video marketers who might be confused by the extra features FiLMic Pro offers. Within the app, you are able to easily adjust many of the settings including focus, white balance and frame rate to get the look you want. Once recorded, videos can be stored in the app library itself or in the photo library. Once the videos are in the photo library, you are then able to send them to an editor to piece them together.
iMovie brings the iLife application straight to your iPhone. Released a couple years ago, it still provides you with one of the easiest and best ways to edit on your phone. Just import the clips you want to use, piece them together, add the extras and export a finished video. One of my favorite things about iMovie is the level of detail you are able to add to your project. With iMovie, you can add titles and text, simple transitions and even a soundtrack from the music on your phone.
ReelDirector isn't quite as robust as iMovie, but it still easy to use. Much like iMovie, you simply import videos from your photo library, piece them together, add transitions and titles and export or share them. To add titles to your video, hit the title button and start typing. My favorite feature of this app has to be adding sound to the video. With ReelDirector, you are able to add music from your phone or record audio directly where you want in the video.
I have written about this app before, but it never hurts to mention it again. YouTube Capture provides you with two great elements: It allows you to shoot a video and upload it directly to YouTube, as well as post a video in your camera roll directly to YouTube. What this app lacks in features, it makes up for in efficiency. It provides you with a direct path to sharing the videos on your phone to your YouTube channel and other social networks. Two features that enhance its use are the ability to add a title to the video and choose who can view the video. This is a great app for not only sharing your videos, but taking videos at an event and sharing them immediately without switching apps.
I use all of these apps on my iPhone. If you have an Android phone here is a great list for you!
Now that you have the apps you need to make a great marketing video, learn how to make a video on your phone in this post from our friends at Wistia.
Do you have any favorite apps for recording video? Tell us about them in the comments below!
photo credit: Dean Terry
With a degree in Electronic Media, Dan Romanski has five years of video production, both professionally and independently. When he is not assisting with lead nurturing campaigns and projects at Kuno, he can be found exploring different parts of Cleveland with his camera. Connect with him on Twitter and LinkedIn.
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