The introduction of social media promised to change the way inbound marketers interact with their audiences. But years later, we find ourselves only yelling into the crowd, sifting through masses of mentions and responses, unable to develop meaningful conversations. Social Inbox from Hubspot aims to change this for the better.
"The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses and provides context for social media interactions," HubSpot says of Social Inbox.
HubSpot's Social Inbox allows you to focus on the people and conversations that make a difference to your business. By choosing streams and activity to focus on, your monitoring becomes more streamlined and effective. Not only are you able to pay attention to the right people, you are immediately made aware of where they are in your sales funnel. From seeing when they mention you, to knowing what pages they visit and how often, to whether they’re a lead or a customer, Social Inbox gives you all the knowledge you need to tailor your conversations to each individual.
Social Inbox merges your database of leads, opportunities and customers with your social media platforms. Because of this, when you receive a tweet, you can easily respond in the appropriate manner for their stage in your cycle.
This strategy will be beneficial to all areas of your business, including:
For these reasons, we believe Social Inbox is a must-have tool. The ability to create a more humanized and focused rapport with customers is something we could have only dreamed of before now. Have you utilized Hubspot’s Social Inbox yet? Tell us about your experience in the comments!
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Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. She loves to read, expand her vocabulary, and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.
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