Imagine this: Your boss walks up to you and asks you to produce a marketing video for the company's website. Immediately questions start popping into your head, including whether you could create the video in-house or hire a production company.
Here, I try to help you answer that question by discussing a few items you should consider when debating the pros and cons of developing videos in-house or hiring a production company.
An easy way to begin developing your video is to start with the end in mind. By doing this, you are able to analyze the goals, scope and production quality of your video.
Once you have the end in mind, you should take inventory of what you already have (AKA- your assets). Your possible assets may include experience, time, budget and equipment.
No matter if you decide to make your video in-house or outsource it, these tips I shared in an earlier post will help you make a video that's sure to impress the boss!
Do you have any pointers to add when whether to produce a video in house or use a production company? Feel free to share in the comments below!
Photo Credit: sacks08
With a degree in Electronic Media, Dan Romanski has five years of video production, both professionally and independently. When he is not assisting with lead nurturing campaigns and projects at Kuno, he can be found exploring different parts of Cleveland with his camera. Connect with him on Twitter and LinkedIn.
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