If you’ve been studying inbound marketing for any period of time, you know that one of its most basic principles is “Get Found.” Rather than obnoxiously making ourselves known by forcing our messaging onto unsuspecting, busy audiences, we position our brand to be found by them when they’re starting to think about what we do. How do we do that? The first step, aligned with the very top of the sales funnel, is Demand Generation.
What is Demand Generation and why is it so important? Demand gen is spreading awareness, promoting your top-funnel content online (or maybe even offline) in places where your target audiences are likely to find it when they’re good and ready. Leads click through to your site, download that piece of content, and if you’re using inbound practices to the fullest potential, they enter a lead nurturing workflow that will, over time, deliver the most qualified leads for your sales team to close.
Demand generation is how we acquire new contacts. It’s how we keep the sales funnel full and flowing. There is a lot of room for creativity here, too, and that’s half the fun of being an inbound marketing strategist—looking for that unturned stone that will help you increase your website traffic and, subsequently, sales qualified leads.
Without further ado, here are 13 ideas to pull more leads into the top of your sales funnel:
I’d love to hear other ideas from Brand & Capture readers! What creative demand generation channels or tactics have you found work well for your brand? Leave us a comment below!
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With a decade of marketing experience, Meghan Sullivan is a Senior Consultant at Kuno Creative and is passionate about developing and executing inbound marketing strategies for her clients. When sheís not doing that, sheís probably curled up on the couchwith her dog and iPad, or exploring Clevelandís incredible food scene. Connect with Meghan on Twitter or LinkedIn.