This is it. You’ve decided it’s time for your company to embark on a lead nurturing journey. You’ve done your research on the great benefits you can reap and have mulled over our “5 Things to Consider Before Employing a Lead Nurturing Strategy” post from last month. You’re educated and excited to begin.
The first part of any successful lead nurturing journey is an initial meeting with all involved parties. This may be only people within your staff or, if you’ve hired a marketing team, those outside resources, too. During this strategic planning session, you will want to do three key things:
Once responsibilities, expectations and accountability are established, you are ready to embark on your lead nurturing journey. This will be an adventure and may involve some twists and turns, so it is important to keep these three characteristics in mind:
Beginning a lead nurturing journey can be exciting, confusing, rewarding and frustrating all at once. It is important to keep in mind the benefits, as well as the work load required before taking on a strategy of this volume. Preparing your company for this change will ensure success and guard you from becoming overwhelmed.
Have you had success in lead nurturing? Share your tips in the comments!
*This information was gathered during an interview with Kuno Creative Senior Consultants Meghan and Shannon.
Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.
photo credit: TwoRavensBrewing