Every morning, I log into my Twitter profile and peruse my new followers, deciding which to give a closer look. (To clarify, by “closer look,” I mean clicking on a user’s name or image to see his/her latest tweets.) The users I choose to give a closer look have two things in common: No. 1, a nicely designed logo or professional headshot, and No. 2, an interesting and informative bio. In all, I’d estimate followers have less than three seconds to impress me enough to click through and see their tweets.
Most businesses on Twitter today have caught on to the whole logo as your default picture thing. (The really savvy ones are featuring their CEOs or other leaders in company personas.) However, I’m surprised at how often I see poorly written, bland, generic, even missing bio copy. The fact is, if you’re not putting effort into your business’ Twitter bio copy, you’re missing an opportunity to attract and drive the right people to your website.
The good news is it’s never to late to rework your business’ Twitter bio copy. Here, I share a few of my best tips for sprucing up business Twitter bio copy to attract leads and, ultimately, help drive sales.
Remember, great copy takes tweaking. If your new business Twitter bio copy isn’t getting the response you desire, rework it until it’s just right. What are your tips for better business Twitter bio copy? Add your suggestions in the comment section!