Beginning lead nurturing efforts can often be stressful and trying, but there’s no doubt all the hard work is worth the reward. There is a multitude of information and statistics available that prove lead nurturing is valuable and profitable for businesses. Recently, Hubspot compiled a list of stats attesting to the benefits of lead nurturing:
As you can see, nurturing your leads is an imperative component of gaining customers and revenue. In order to embark on such an important journey, you must first be adequately prepared. Businesses can encounter a variety of challenges while implementing a lead nurturing strategy if they haven’t accurately assessed their company and their staff.
Don’t fret if you’re answering no to these questions; there is always a way to better your marketing plan. Check back next time when we give tips on how to begin and move through a successful lead nurturing campaign.
Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.
photo credit: Terry McCombs