When inbound marketers discuss A/B split testing, they’re usually talking email marketing. But there are more areas of inbound marketing that can benefit from a little testing. Facebook advertising is one such area.
I’ve come across many articles claiming Facebook ads just don’t work (some from marketing professionals—yikes!), but as TIME’s Sam Gustin puts it, “It’s simply more nuanced than that…there are many variables at play, including the type of ad, as well as color, location and creative elements.” In truth, Facebook ads present a wonderful opportunity to efficiently grow overall Facebook reach and, when created and optimized correctly, can increase likes and engagement and drive leads to your content resources.
So how do we optimize correctly? We A/B split test. Before I get to the testable Facebook advertising elements, there are a few notes to remember about A/B split testing:
And now, check out the following four ways to A/B split test your Facebook advertising.
When it comes to Facebook advertising, I think Jon Loomer puts it best: “Don’t tell me in one breath your Facebook advertising failed and in the next say that you only ran one or two ads. The Facebook ads didn’t fail, you did.” If you want to see a real return on investment for your Facebook advertising, you must A/B split test. It’s as simple as that.
What elements do you A/B split test in your Facebook ads? Let us know in the comment section!
Photo Credit: toddjensen
Known as Hawkeye for her near superhuman copy editing abilities, Lisa Gulasy applies her unique experiences in agency and journalism to manage strategy and day-to-day engagement of client social media profiles and assist and researching and writing blogs, press releases and advanced content. Find her on Twitter and LinkedIn.