In order to continuously grow your audience and convert new leads, it is important to learn how to correctly utilize all available social media platforms. Most businesses have already conquered Facebook and Twitter, but struggle to find ways to use the new, visual-based platforms to their full potential.
If you read my latest post about strategically using Pinterest, you are acquainted with the idea of becoming more visually centered in social media. The next two channels you may want to familiarize yourself with are Instagram and Tumblr. Here are a few tips to get you started.
Let’s start with Instagram; chances are you use the addictively entertaining photo-editing and posting app in your personal life already. So, you know how it works but are grappling to come up with ways to use it to market your business. The key is to think like your ideal client; what would he or she find interesting and amusing?
Now, let’s move on to Tumblr. You may not know much about the micro-blogging site, but it’s worth reading up on. Similar to Pinterest and Instagram, Tumblr is an image-based platform. But unlike these, you have the ability to write an abundance of text to post along with, or separately from, your photo. This makes incorporating your content and broadening your company’s reach quite simple.
The key to using new social media is to not get overwhelmed. Have fun with it! Have you used Instagram and Tumblr for your business? Post your tips below—we'd love to hear them!
Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. She loves to read, expand her vocabulary, and write engaging content for multiple audiences.