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4 Pinterest Do’s for B2B Social Media Marketers

By Courtney MoserMay 3, 2013

4 Do's of PinterestPinterest has rapidly become one of the top social media sites, and since it launched it’s business accounts, more and more companies have been using it to grow their audiences. If you read my previous post, you know there are several don’ts for B2B Pinterest accounts, but you may not know the best practices for gaining a significant following. Here, we show you how to increase your Pinterest followers and, thus, your potential clients with our list of do’s.

4 Pinterest Do’s to Broaden Your Social Reach

  1. Do think visually: Pinterest is part of the new category of social media platforms that are visual-centric. The photo you choose for your pin will be what entices your followers to click it and view the content, so it is important to be creative when choosing your images. Partnered with this is becoming more visual on your website and a dedication to looking for great blog photos. These will add interest to your website and can also be used on your Pinterest boards. For great examples, check out some companies that are doing it right; Hubspot and Inbound Marketing Agents are two of our go-to’s for visual inspiration on Pinterest.
  2. Do research what others in your industry are pinning: If you want to successfully market yourself on Pinterest, do some research. See what the big guys are doing and how well it’s working. Boards on Pinterest have a follower count to the right of the board title, so check out which board categories seem to be the most popular and follow suit. However, always personalize the name of your board and its content.
  3. Do use keywords and links in your pin description: Using keywords in your blogs makes you easier to find online, right? Well, the same goes for your pin descriptions. Pinterest has a search bar that brings up pins, boards and people that include the keyword being searched. Optimizing your descriptions and also your “About” section make you easier and more likely to be found. Also, adding your website URL in the description of relevant pins will bring you more site traffic when your pins are repinned by followers. However, be sure not to shorten your URL as Pinterest tends to mark these as spam.
  4. Do add a “Pin It” button to the content section of your website: I made this point in my previous post, but it bears repeating; adding a “Pin It” button to the blog section of your site or to your infographics and videos is akin to receiving free advertising. As I stated earlier, Pinterest is growing rapidly, so it’s safe to assume many of your blog readers and regular site visitors are Pinterest users. Adding this button will give them the opportunity to share your content with their followers who are no doubt interested in similar topics.

What are your tips for introducing your content to new people and growing your audience? We’d love to hear them, so please share your thoughts in the comments section.


courtney-moser-kuno-creative

Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.


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