High school students aren't the only ones who need to worry about having a bad reputation online! In fact, social media and the Internet have taken everything, including the business world, into another realm far bigger than any high school locker room. However, unlike kids who can only ditch bad reputations by transferring schools or graduating, online reputations of businesses can be changed with close monitoring and free Internet tools.
One bad thing about online reputations is they are hard to find out about if one doesn't know where to look. Online reputations can be created by social media posts, website content and blogs, plus via word of mouth by company employees or customers. Remember, not all employees are judicious enough to make sure their social media pages are set to private, so it is possible these people could post company information available to anyone.
To make sure everything said online about your company is not only accurate, but favorable, check out these free tools for online reputation monitoring:
The free tools for online reputation management make it easy to track what's being said online; however, good business practices go a long way in making sure the things said online are positive from the get go.
photo credit: AJC1
Dana Rasmussen is a freelance writer who frequently talks about social media, online reputation monitoring, and business management.