Beginning any new project can be intimidating, and kicking off an inbound marketing campaign is no exception. To make getting started easier, I’ve broken down three problem areas to address right from the start and some helpful tools to assist with the process.
The whole point of inbound marketing is to get found. And the first step of getting found is to let Google know you’re out there. To do that, you need to address the technical issues that could cause Google to overlook your content. Here are a few tools to help you get started:
Coming up with ideas for content can be challenging. Luckily, there are several readily available (and free!) tools at your disposal for content generation.
Now that you’re working with new tools and generating new content ideas, you’ll want to make sure your workflow process is organized in a simple and effective way. Check out these resources:
No one’s really cracked the code yet with a one-size-fits-all tool for planning, managing and maintaining inbound marketing activities. I’ve found trial and error to be the best way to patch together the tools I need to do my job. All of the tools I mentioned here are free; there are also a variety of excellent paid tools that work well for a number of different inbound marketing functions. Stay tuned for a review of those in an upcoming post!
Stephanie Kapera is a freelance writer and the co-founder of Up All Night Creative, a Raleigh-based content marketing agency that helps B2B and B2C companies develop magazine-quality web content. Connect with Up All Night on LinkedIn and Twitter to find out more!