With so many social channels, it is difficult to keep up with them all. So, you’ve done your due diligence where necessary: scheduling tweets a few times a day, posting something witty on Facebook and completing your profile on LinkedIn. But if you are simply using LinkedIn for your personal professional gain, your brand is missing out on a major opportunity to extend its reach and attract new customers.
LinkedIn is striving to become the new hotspot for exchanging, absorbing and promoting content in the B2B realm. As marketing messages become increasingly more targeted, reaching preferred, segmented audiences is becoming more of a challenge. LinkedIn is attempting to help ease that hurdle.
With these strides toward a better platform for distributing, obtaining and advertising content, it seems as though LinkedIn is preparing to become a premier center for content that will help professionals do their jobs better.
“You see with the momentum we’re generating now with Influencers, LinkedIn Groups, SlideShare, people are increasingly turning to LinkedIn to publish professionally relevant content,” said Jeff Weiner, LinkedIn CEO, on a March call with investors. “We think that’s going to create a very strong platform and very valuable content for large enterprises…who want to target [and] engage with professionals.”
How will you take advantage of LinkedIn’s new focus on content? Share in the comment section below.