If your Thank You page is nothing more than a simple “Thank you for X” (you fill in the blank), then you are leaving money on the table. As marketers, we often focus all of our efforts on designing perfect CTAs and landing pages but never give much thought to the post-conversion experience.
While we certainly want to express our gratitude to customers on the thank you page, including additional calls-to-action can turn a one-time business engagement into so much more.
Invite Customers to Engage with You Through Your Social Media Channels: Not only will this expand your fan base, but it is also one of the easiest ways to stay connected to your customers and keep them informed of your latest news, promotions and content. Additionally, consider adding a call-to-action to subscribe to your blog or newsletter.
Cross-sell Products and Services: Buy anything on Amazon recently? If so, you probably noticed a listing of “More Items to Consider.” Here is an example of the Thank You page I received after purchasing Fitness Magazine on Amazon. Not only does Amazon recommend additional magazines, it also suggests I share my recent purchase with my connections on Facebook and Twitter.
Promote Relevant Educational Resources: Thank You pages provide a platform for you to offer relevant educational resources including, eBooks, infographics, white papers, product guides or videos to your prospects or customers. Rather than linking to the content directly, create a landing page and use progressive profiling to gather additional demographic data or preferences. Here is a great example of how TowerData is using its Thank You page to promote various whitepapers and recent blog posts.
Share Customer Testimonials: What better way to reaffirm your customer’s recent buying decision than to share peer reviews about the particular product or your company. Combine this with a quick poll or brief survey about his or her buying experience.
Thank You pages are more than just a mechanism to show appreciation for a purchase or downloading a piece of content. A well-planned Thank You page can be a powerful tool for cross-selling, gathering lead intelligence, sharing content and expanding your social reach.
We would love to know what else you include on your Thank You pages. Post your ideas to the comments section.
Shannon Fuldauer has a B2B and B2C eCommerce Marketing background including roles as Vice President of Marketing & Sales Support, and subsequently Vice President of Public Relations & SEO Services, for CareerBoard.com. She has expertise in digital marketing and advanced email communications.
photo credit: woodleywonderworks
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