Creating compelling content is at the core of every successful inbound marketing strategy. High-quality educational and/or entertaining content aligned to buyer personas and sales-cycle stages provides the best incentive for your leads to convert. It also gives you permission to engage them further down the funnel with product-centric information.
According to recent statistics, blogging is one of the most common forms of online content marketing, second only to social content. While blogging can be (and usually is) a main component of the content portion of a company’s inbound marketing strategy, it’s not the only tactic for capturing leads via content.
Kuno Clips: Content Marketing Specialist Lisa Gulasy shares five content marketing tactics for non-bloggers in this video.
Is your company capturing content marketing leads sans blogging? Share your tactics of choice in the comment section!
Photo Credit: Drew Coffman
Known as Hawkeye for her near superhuman copy editing abilities, Lisa Gulasy applies her unique experiences in agency and journalism to manage strategy and day-to-day engagement of client social media profiles and assist and researching and writing blogs, press releases and advanced content. Find her on Twitter and LinkedIn.