After much anticipation and wacky speculations from social media enthusiasts everywhere, Facebook CEO Mark Zuckerberg introduced Facebook graph search, a better internal search function, yesterday at the company’s Menlo Park, California, headquarters.
“There are a few pillars of the Facebook ecosystem,” said Zuckerberg in a graph search introductory video. “One is news feed…Another pillar has been timeline…Graph search is going to be another pillar.”
Graph search gives Facebook users the ability to search within their unique social graphs for shared information, specifically people, photos, places and interests, in plain English. For example, users can type, “People who live in my city,” and graph search will provide them a list of people they know or may know who live in their city, listing their friends first followed by the people with the most mutual contacts.
If you’re thinking graph search sounds awfully familiar, it’s because it is. According to a HubSpot blog, Google’s goal when it created Google+ was to deliver “better, more relevant, more personalized results for a user’s search query based on who they were connected with on their Google+ network.” The post continues, “The problem is, there wasn’t, and still isn’t, widespread 1) adoption, and 2) usage of Google+.”
Graph search is available now in a limited beta program for English (US) audiences only. You can join the waiting list to start using graph search by clicking here and scrolling to the bottom of the screen.
You better believe that when I was asked to join the Kuno team, it sure wasn’t due to my foresight talent. Alas, that didn’t stop the brilliant Dan Stasiewski from asking me to predict how graph search would affect business marketers. “Oh shoot,” I thought. “I left my crystal ball in my other purse…”
Without the ability to monkey around with graph search, it’s difficult to say exactly how business marketers will be affected, so keep a sharp eye for mentions of experts or even personal connections testing it out. In the meantime, let’s speculate:
How do you think Facebook’s search graph will affect business marketers? Share your thoughts in the comment section!
Photo Credit: a.powers-fudyma
Lisa Gulasy is a young public relations professional highly interested in social media brand management, copywriting and grammar. Lisa works as an Associate Consultant at Kuno Creative where she creates content and assists senior consultants. Find her on Twitter and LinkedIn.