After spending a lazy Sunday on the couch, catching up on all the television I missed during the week, I decided I should be slightly productive and do something I’ve been (shamefully) putting off for months: updating my LinkedIn profile. LinkedIn announced several months back that it was rolling out new profile pages that allow users to better showcase their professional story and engage with others. I finally received the new profile after submitting a request (some people automatically received the update and were notified via email) and realized now was the perfect time to make sure I was successfully utilizing LinkedIn’s advantages.
I spend hours every day making sure each of my clients’ demands are being met. From posting on social media and optimizing blogs, to developing content and providing web maintenance, oftentimes it’s easy to let the day get away from me. It’s a fault I try not to let happen too often, though. It’s just as important to promote my clients and ensure their social pages/networks and websites are up-to-date, as it is to do the same for my own personal accounts. And LinkedIn is the perfect place to start. The new profile is visually appealing and makes it easier to showcase more details of your professional life.
When you take the time to update or improve your profile, there are several important areas to focus on.
There are many other additional sections to add to your page, including: projects, organizations, honors and awards, courses, certifications, etc.—making it user-friendly for every level and field of expertise.
If there is one word you will hear over and over again from me, it’s optimization. Blog optimization, landing page optimization, SEO optimization…and the list can go on and on. And guess what? It doesn’t stop at LinkedIn. While you’re updating your profile, be sure to take keyword optimization into consideration. Take me for example. I made sure I had “inbound marketing,” “marketing” and “social media” listed several times throughout my page. These are my specialties and incorporating them as keywords into my title, description and background information allows me to come up in search results if one was to particularly search any of those terms.
What tips do you have to improve your LinkedIn profile? Share in the comment section below.
After graduating from Miami University with a degree in Journalism and English, Justine immediately immersed herself into the marketing world. At Kuno, Justine assists in the execution of social media campaigns, media planning, and project execution. You can connect with her on Twitter.
Photo credit: ideagirlmedia
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