Digital marketing isn't about making a one-time splash. Instead you focus on building a structure for creating quality content for lead generation on a regular basis. And it takes time, especially when you may have other marketing activities that require your attention. The good news is, if you set your sights on what you want your marketing to look like in 12 months, you can whittle away at those digital marketing goals until you have that structure in place.
Every organization's goals will be somewhat different, but the general idea is the same: Create valuable content. And the more content you have, the more personalized the experience can become for website visitors.
So here are five scalable goals any organization can focus on in order to add more structure to its digital marketing efforts:
Once you've set your goal for where you want to be with content creation and lead nurturing by 2014, you can set small monthly goals to keep moving. The key will always be to monitor your progress on a regular basis so that if you see improvements you need to make, you can make them quickly. Now get started. You only have 12 months to go.
photo credit: *Sally M*
Dan Stasiewski is an Enterprise Data Consultant at Kuno. When he's not talking about marketing data and trends, he's probably in a movie theater... or randomly breaking into song. You can connect with Dan via Twitter, LinkedIn or Google Plus.