We've made it to the last Inbound Marketing Week in Review post of 2012! This week, our bloggers survived brutal winter winds and snow to remind you what your customers don't want, bring you lessons learned from hilarious social media mishaps, share tips for designing better calls to action and more! Check out what you missed!
There are lots of ways to find out what your existing and potential B2B customers want, and we all should be investigating them regularly. But what turns them off? What are the no-no's that are driving your leads to the exits as fast as their feet can carry them? Are there certain habits and edifices that we should retire ASAP to at least give ourselves a chance at winning them over? Here are our top 5.
In the time leading up to the big count down, it seems popular social media news sites and blogs are publishing a new “best of 2012 social media fails” each day. We're thoroughly enjoying the reminiscent “What were they thinking?!” feelings each post conjures, but we wanted to take our social media fails post one step further by highlight four lessons we learned from the mishaps. See our insight here.
Now that Christmas has passed for yet another year, it’s time to look ahead and think about your resolutions for 2013. As long as you’re evaluating plans and budgets, you should also identify areas that need some work and make them a priority. At the Kuno office, we’ve been talking about resolutions for inbound marketers. Here’s what we’ve been discussing.
Once you've completed your website's infrastructure and basic outline, it's time to focus on the user experience. Most (if not all) website design should be focused on user experience, no matter if it's responsive. So here are some user-experience-focused steps to remember during the process of responsive web development.
The goal of a call to action (CTA) is to capture the attention of your visitors and convince them to take a particular action. When developing a CTA, there are three important factors to consider: copy, design and placement. Here we will discuss successful design.
Many of us at Kuno have been slow to jump on the Google+ bandwagon. One reason is because, in the early days, it seemed like the only people using it were social media/marketing/technology geeks. Networks like Facebook and Twitter grew to mammoth proportions, and then marketers figured out how to use them to reach target audiences. In the case of Google+, marketers flocked to Google+ before their target audiences even got there. But now Google, for better or worse, has made Google+ a channel that cannot be ignored. See why.
We'll see you tomorrow for one last blog post in 2012! Until then, enjoy the rest of your weekend.
Photo credit: Gene Wilburn
Lisa Gulasy is a young public relations professional highly interested in social media brand management, copywriting and grammar. Lisa works as an Associate Consultant at Kuno Creative where she creates content and assists senior consultants. Find her on Twitter and LinkedIn.