It isn’t much of a debate anymore—quality trumps, and will continue to trump, quantity when it comes to content. The answer to the quality versus quantity debacle is clear now: Create as much quality content as possible. In other words, it is all about finding a balance between content marketing quality and quantity.
While quantity is an easy entity to assess, quality, on the other hand, is not. How do you know what is good quality content and what others will consider poor quality content not even worth reading? The answer is abstract, and the intangible components of good content are not necessarily the most describable ideas in the world. But I’d like to give it a try to help you bridge the gap between the now-infamous quality and quantity requirements of content. Below you will find my list of ways to create good, quality content for marketing.
It’s true that you could write a glorious piece of content using every one of these guidelines, but if you ignore the cornerstones of content that converts—knowing your audience and solving its pain points—your content will fail. What is your best advice for writing quality content? Let us know in the comments below.
With a degree in journalism, Brianne has more than six years of professional writing and content marketing experience. Through web and editorial writing, she reaches target audiences for Fortune 1000 companies, as well as small businesses. She uses her content marketing powers to help Kuno and its clients build their brands. You can connect with her on Twitter, LinkedIn or Google+.
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