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Inbound Marketing Week in Review: December 8, 2012

By Lisa GulasyDec 9, 2012

challenge accepted how i met your motherOur week at Kuno Creative began with a simple challenge: to not only continually increase the content we’re producing for our clients and our brand, but to focus on making that copy more attention-grabbing and persuasive. The blog contributors took the challenge to heart, carefully crafting eight engaging and informative blogs.

From a list touting gifts inbound marketers are secretly hoping to see poking from their stockings to a post explaining how Google’s AuthorRank will affect company blogs, the Brand & Capture blog proved to be an engrossing portal for inbound marketers. Read on for a snipit of a few of this week’s posts, or check out a full list of our blog posts here.

What’s the Difference Between Advertising and Marketing?

Most people will tell you advertising is a subset of marketing, one of the activities you do to help promote your brand and sell products to customers. But the relationship between advertising and marketing is much more subtle. Marketing is advertising, and marketers are Madmen, pure and simple. Discover the similarities for yourself!

Shake the Nerves: 7 Public Speaking Tips for Inbound Marketers

We all have our strengths and weaknesses. Some people in marketing may think their strengths lie in their marketing skills, but would readily admit sales skills fall into their weakness category. Why? Most likely they do not like public speaking. But the truth is, from content marketers to consultants and vice presidents to CEOs, everyone should be selling services on some level to keep the agency profitable, even if it is simply selling the company image. Don’t sweat it if public speaking isn’t your thing! We’ve got seven tips for you!

13 Tech Tools and Toys on Inbound Marketers’ Wish Lists

Holiday shopping season is here! To help you find the perfect gifts for your tech-savvy friends and family on your list, we compiled a roster of some of the most popular gifts that members of our Inbound Marketing team are wishing for this holiday season. Are you longing for the same new gadgets? See our wish list!

SEO: What Is Google AuthorRank & Why You Should Plan For It Right Now

By now, it's commonly accepted that blogging is one of the most important ways to generate traffic on your website. Google algorithm changes have made it necessary to create quality content frequently and consistently in order to compete in the new world of SEO. But as happens often these days, things are changing once again. This time, it's not just the content that matters, though. With Google's AuthorRank, you matter, too. Learn Google’s new rules for better search rank.

Finding a Balance Between Content Marketing Quality and Quantity

Inbound marketers can see that writing at least five blog posts per week leads to higher traffic and leads, but outsourcing to “blog farms” leads to a decline in readership and shares. How do we find a good balance between quality and quantity that sustains our growth without diluting our content product? Here are some things to think about.

We'll be ready for you again next week with more great content. Enjoy your Sunday afternoon!


lisa gulasyLisa Gulasy is a young public relations professional highly interested in social media brand management, copywriting and grammar. Lisa works as an Associate Consultant at Kuno Creative where she creates content and assists senior consultants. Find her on Twitter and LinkedIn.


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Photo Credit: Katastrophe

Additional Topics: Content and Design