One of the first concerns when embarking on a social media marketing campaign is finding the time to do it well. So many platforms, so much content, so little time, so few resources. It’s true—if you spend time on each social media platform every day, hopping from Facebook to Twitter to LinkedIn, it can take up a good chunk of your day.
There are solutions for that. If you research Social Media Marketing management platforms, you’ll find there are quite a few out there. They each offer a variety of functionality to streamline and scale your social media efforts. For enterprise-level marketers in particular, the value of this can’t be overstated. The challenge with these platforms is that they focus solely on social media, and you might also be utilizing e-mail marketing, a blog, advanced content downloads and a contacts database. Wouldn’t it be great if all of these could be integrated under one software umbrella? With HubSpot’s recently released Social Media Tool, they can. Here are 8 reasons I love HubSpot’s social media tool:
Are you also loving the HubSpot Social Media tool? Tell us about your experience with it or other social media management platforms in a comment!Rosaura Ochoa