Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.
Here are five opportunities for personalized marketing through automation that go beyond email marketing:
With just these five pieces in place, you can move marketing automation away from just email marketing and into a new arena for engagement. And all of these tactics provide a new opportunity to convert and re-convert prospects overtime. This continued relationship with your brand and your content is what can eventually move the prospect down your sales funnel... until they are ready to buy.
Dan Stasiewski is an Enterprise Data Consultant at Kuno. When he's not talking about marketing data and trends, he's probably in a movie theater... or randomly breaking into song. You can connect with Dan via Twitter, LinkedIn or GooglePlus.
photo credit: biscotte