I was chatting with Jessica Meher from HubSpot a few weeks ago about creating collaborative content on inbound marketing between our two companies. We decided to do something targeted at big companies, not simply because we both are interested in penetrating that market, but also because the timing is right. Enterprises are becoming acutely aware of inbound marketing as a means of augmenting their digital marketing strategies. You won't find many Fortune 500 companies that are starting from scratch—far from it—but they do want to make their online marketing operations leaner and more effective. So today Kuno Creative and HubSpot are launching their first co-authored download for Enterprise CMOs, The Enterprise Inbound Marketing Guide.
You're already aware of inbound marketing from the rapidly growing support and publicity it receives from SMBs and mid-market companies. How does inbound marketing fit into a larger framework where lead generation and marketing automation initiatives are already in progress? What are the missing pieces in your existing strategy, and what alternatives do you have for filling those needs?
We answer those questions, and back our claims with data.