When a buyer moves through your sales funnel and becomes a customer, your marketing automation work is hardly over. The next step is to make sure that those customers remain customers through automated churn management campaigns.
Churn prevention does require a significant amount of data about customer behavior. However, all the data you need may not be available if certain business systems are not integrated. Whatever integration challenges your company faces, you can strategically build pages and automation workflows to gather data and retain customers, including:
Are you doing anything else to prevent churn? Let us know in the comments below.
photo credit: Donna62