These days, every company is jumping on the social media bandwagon—or thinks it should. Some have already become expert Facebookers with thousands of followers, and others are still growing their online presence. But with all these eager followers, how do you keep everyone entertained while still showcasing your brand? What else do you post besides announcements and news? And most importantly, how do you keep your audiences engaged and eager for more?
Your Facebook page can’t be all facts and figures; it has to have some interest and zing to it. While perusing my own Facebook account, I read posts from some of the companies I am following, and noticed that some companies are much more “friendly” than others. If you look at some of the best corporate Facebook accounts, you’ll notice someone there knows the way to walk the teeny tiny proverbial line between too dry and too personal.
Keep some personality, but not one-person-at-the-company’s personality. During any social media planning and strategy sessions, decide what kind of persona is right for you.
Check out some other companies’ posts for what works and what doesn’t. But this time, really pay attention. And don’t limit yourself to companies in your industry, check out some that are completely unrelated. See what speaks to you.
Try to interact with your followers. Ask them what they think. Share a news article or a new product. Get their feedback. You can even respond to other people’s posts or thank them for their opinions. Remember to keep it relevant. One of my least favorite posts is “Happy Friday” or a random news article out of no where. Try to branch out.
Don’t be afraid to try something new and see how it’s received. It’s also important to let your audience know if something is going on internally (if it’s relevant), like if there’s a malfunction with the contest you’re hosting.
Don’t be afraid to ask different people in the company for new ideas. Facebook is still a “newer” marketing tool, and brainstorming never hurts. Here are a few tips to get you started:
Remember who you are writing for. Even if you’re a conservative corporate company, keep in mind a human being will be reading what you write. Don’t be too stiff. Try to have your Facebook page truly reflect the persona of your company. Is it a friendly, creative small group? Or a large, serious team? A highly flexible startup? Figure this out ahead of time. Then put some of these ideas and your own awesome brainstorming to work, and enjoy being part of Facebook’s vibrant scene.
Do you have any ideas on how to keep corporate Facebook pages? Share them here!
photo credit: super_man6694Allison Pritchard is a professional writer with experience in various media. Most recently, she wrote blogs and other web content for Bonne Bell Company. She has a master's degree from the Medill School of Journalism at Northwestern University and five years of experience as a copywriter, reporter, public relations professional and web writer.
