Welcome to Sunday. And since it is the day of rest, grab a cup of joe, kick back in your favorite La-Z-Boy and get caught up on the latest news in Inbound Marketing. We've got it all for you here: Responsive Design, lead nurturing, Facebook's promoted posts and, possibly the most important information, how to improve productivity. We have also continued sharing a few of our favorite bits from around the web this week, so check out useful tips for using B2B social media and how to turn your agency into a content machine, plus Facebook 'Collections'! We are jam-packed, so read on!
You may have heard that responsive design, much like apps and mobile websites previously, is the new “it” thing that companies are increasingly inquiring about. Why is it so popular? Put simply, because it’s a one-size-fits-all solution for the ever-changing landscape of tablets, smartphones, and varying screen sizes. This article is for anyone trying to get a handle on this new form of web design & development. Check out these five things will cover some preparation, best-practices, thought-leadership and further resources to help you learn more about responsive web design.
When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are to trust you. The more trust you have, the more easily you can sell anything to anyone. This logic makes sense. In most cases it works. But it has been used so often that it is starting to cause an unexpected side effect. Thanks to the steady drumbeat of discussion around reputation, more and more senior leaders are under the impression that building reputation may be the ONLY thing that social media is good for. That’s just plain wrong. Find out why here...
Plan-Do-Check-Adjust (PDCA) is a classic kaizen, meaning continuous improvement, principle perfectly applicable to digital marketing. Processes within each component of digital marketing can be broken down into individual PDCA loops, worked on by an inbound marketing team and improved on a continuing basis. Want to see PDCA in action? Click here for a real client example…
Watch out, Pinterest. Facebook may be dishing out a little bit of competition. In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called 'Collections,' which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. According to TechCrunch, these posts save and share products to a “Wishlist” on Facebook users' profiles, and feature a “Buy” button that users can click on to make purchases offsite. Learn more...
As marketers, we need to have a constant flow of leads at all stages of the sales lifecycle in order to support growth. A comprehensive SEO/PPC campaign will focus on both branded and non-branded keywords, but consider what the right ratio might be when allocating resources. Check out our suggestions…
Anyone who has used a social network knows that a tweet or a status update doesn’t have a long lifespan... no matter how much content you share. In fact, most of the links you share only have visibility for about 3 hours before they are lost in the noise; not much time for the effort. But earlier this year, Facebook solved that problem for business pages by launching promoted posts…
Content marketing, more than any other ”marketing discipline,” requires a convergence of processes and an integration of skills to achieve efficiency and effectiveness. Any given agency may possess the needed parts — content creation, SEO, social media, data analytics, and technical capabilities — but it’s the sum or integration of these parts that really matters. In order for an agency to help others effectively market through sustained editorial, it must ”walk-the-talk” by operationalizing and mastering this same process for itself. Find out how to do so here...
Whether you’re creative or not, an introvert or extrovert, everyone needs alone time to think. Collaborative thinking is an integral part of the overall office dynamic when it comes strategic planning, including an open door policy. But how do you get time with the team members who are helping you execute your strategies or your boss to get a sign-off on a new campaign when everyone seems so busy? Find out here…
Thanks for stopping by. Enjoy your Sunday!
photo credit: Sprengben [why not get a friend]
