Before diving headfirst into the benefits of Inbound Marketing, let’s define the work and costs that go into an effective Inbound Marketing and Lead Nurturing program.
In Inbound Marketing, we create content and distribute it through a variety of online channels, including websites, blogs, social networks, industry forums, email and paid search. We create landing pages and call-to-action graphics to attract and convert leads. And we analyze data collected via marketing automation systems and make recommendations for new content and new strategies.
Therefore, the majority of costs from an Inbound Marketing and Lead Nurturing program come from the highly skilled creative talent producing, editing, distributing, measuring and analyzing Inbound Marketing content and data. A typical Inbound Marketing team of experts is comprised of a senior marketing strategist, senior consultant, content marketing manager, content creation team, senior graphic designer, enterprise marketing data analyst and a web designer/developer.
Inbound Marketing and Lead Nurturing have a few additional costs outside of creative talent, too.
Does Inbound Marketing sound like it’s going to be a bit pricey? Inbound Marketing is an investment in talent and experience and, yes, it can be as expensive in the long run as traditional outbound marketing. Positive ROI can take many months to achieve, depending on the size of your company, your current brand visibility and the competitiveness of your marketplace, but the investment is worthwhile.
To learn more about Inbound Marketing benefits by the numbers, download our new, free eBook, “Lean Digital Marketing.”
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