Over the past few months, there have been several writers, clients and people along the way who just don’t understand the idea of educational, or top-of-the-funnel, content. They just don’t get it, which is understandable: it is somewhat abstract or mind-warpingly strategic (contradictory, but true). So what does educational content really mean? Educational content at the top of the funnel truly needs to inform website visitors without pushing your product or service in their faces. Provide solutions to your audience’s problems that just so happens to include what you are selling. Trust us, it works.
While it works for Kuno Creative (Hey, you are reading this blog, right?), here are a few other big companies who are using this process to their advantage.
So how do you incorporate this sort of plan into your content marketing? There are a few easy steps: First, determine what makes your product or service stand out. How does it help your customers or solve their problems? What makes your product or service different from your competitors’? Make a list, then write a blog post about each entry on the list. Each of those posts should be purely educational but cleverly lead readers back to your product or service, just as Procter & Gamble, Degree Men and Chase have. Let these examples be your guide.
Have you developed awesome educational content? We would love to see it! Share in the comments below.photo credit: Walter Benson
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