Inbound Marketing Week in Review: September 16, 2012

Inbound Marketing Week in Review: September 16, 2012

By Brianne Carlon RushSep 16 /2012
inbound marketing review september 2

I have been lost in a haze of content this week (so many downloads!), but the Kuno Team still managed to get some thoughts down on paper (on the screen?). Anyway, take a look at our top blog posts from the week, as well as some of our favorite articles from around the web. Enjoy! 

Are the Recent Klout Changes Successful? Do Inbound Marketers Care?

Klout has had quite a few critics since it launched in 2009, and in most cases the prosecution had valid points. The numbers that Klout came up with were always a bit vague, and there are so many aspects of online marketing that Klout very well may have missed. For a while, Klout had the reputation as a “cool” site, but one not to take too seriously. Look at your Klout score and try to improve it, but don’t’ sweat it if nothing happens. Well, it looks like Klout was tired of these lackluster attitudes. Find out what changes Klout has been making here…

5 Tips for Finding and Telling the Right Stories For Your Brand

Based on what the speakers have had to say in the past 48 hours at the 2012 Content Marketing World Conference (CMW) in Columbus Ohio, it's clear that the lines between PR and marketing are growing ever more blurry. Marketers are  increasingly looking to mine their companies for storytelling opportunities. Check out these six tips for telling your brands story…

Marketing Automation: Putting Agility Ahead of Efficiency

There's a lot to like about marketing automation, and nearly every marketer you ask will tell you they expect automation to increase efficiency. In fact, this study by Forrester says 83 percent of marketers believe it will do just that. But that same study warns against putting too much emphasis on efficiency. Why? Find out here…

The Biggest Mistakes Companies Make With Mobile Marketing, And 3 Strategies That Actually Work

Marketers are wasting millions of dollars by failing to apply what works in digital marketing to their mobile initiatives, says Huge CEO Aaron Shapiro. Here's how to stop the bleeding

A/B Testing and the Value to a Company's Lead Generation Efforts

When it comes to raising the customer retention and conversion rates of your base, there are few exercises more helpful than A/B testing. A/B testing is pretty much what it sounds like: comparing one method to another. And when I first learned of A/B testing, I was immediately intrigued. It’s almost as if you get to conduct a virtual competition to see which element will perform better for your marketing campaign and generate more success for your business overall. Learn more here…

Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Domination)

The truth is, most smaller agencies that are primed to become hybrids don’t want to change. They are led by people who just want to get by; who are content with the 9-to-5 lifestyle. They don’t have the skin to be progressive; meaning, the hybrid agency landscape isn’t as competitive as you would think. Learn more here…

The Power of Process in Inbound Marketing

Marketers aren't any different from factory workers in several important ways. We are trying to produce repeatable, verifiable results using a common set of inputs. Granted, our inputs aren't nuts and bolts, they're strategies and content, but like line workers, we are trying to mold those inputs into tangible, measurable results...

The Clout of Content: Marketing the Right Way

About 90 percent of purchase decisions by B2B buyers begin with exposure to content marketing material, according to DemandGen. Ninety percent. That is an astounding number. So if nine out of 10 purchase decisions begin with exposure to content, and your content just isn’t hitting the mark, are you missing nine out of 10 sales opportunities? It seems likely. Learn how to start making nine out of 10 sales here…

Enjoy the rest of your weekend! See you back here tomorrow morning. 

photo credit: peasap

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The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.