About 90 percent of purchase decisions by B2B buyers begin with exposure to content marketing material, according to DemandGen. Ninety percent. That is an astounding number. So if nine out of 10 purchase decisions begin with exposure to content, and your content just isn’t hitting the mark, are you missing nine out of 10 sales opportunities? It seems likely.
Content Marketing holds so much potential when it comes to lead generation and lead nurturing—but it must be accomplished in the most accurate and strategic manner possible. Because so many more brands are catching up with and pursuing content marketing (check out How the Inc. 500 Fastest-Growing Companies are Using Content Marketing), gone are the days when a business could just throw together a few paragraphs and call it a blog. Content, in order to be beneficial and yield results, must be thought through thoroughly, produced efficiently and marketed correctly.
Let’s take a look at a few of the advantages content marketing can afford your business and what you need in order to not only accomplish them, but to succeed in your lead generation and lead nurturing efforts.
As you can see, there are numerous benefits and advantages of content marketing, spanning that gamut from helping your company shine and building trust to guiding leads through the sales funnel and generating new followers. But these things only come when your content is done properly. Follow these tips, and you may find yourself making nine out of 10 sales.
What are your best tips for making content marketing work?