Big changes are coming to the world of inbound marketing. Over the next few months, HubSpot plans to roll out a number of new features that will make it easier for marketers to provide web visitors and potential buyers with relevant images and content. As buyers tune out more of the old marketing messages, this smarter, more user-friendly approach to marketing means that you can, in fact, create marketing people love.
Brian Halligan and Dharmesh Shah made the feature announcements this morning at HubSpot's Inbound 2012, underscoring the fact that marketing needs to change. Marketers are less popular than stockbrokers, union leaders, and lawyers. With the new HubSpot features, marketers can make and distribute content that helps web users solve their problems... in a fashion that is more relevant to the user than ever.
If you read our blog on Tuesday, we mentioned prepping segmented lists for dynamic content. HubSpot 3 will give marketers the ability to create extremely personalized web experiences, with a marketing solution that marries content with context.
Here are just some of the new features that will be included in HubSpot 3 (Feel free to geek out as you read this. I did.):
All of these features make it easier to use the technology, so marketers can focus on creating the content and offers that improve the buyer experience. More importantly, your potential buyers and even current customers will want to interact with your brand ... so you don't have to interrupt their lives with old marketing techniques.