Inbound Marketing Week in Review: August 12, 2012

Inbound Marketing Week in Review: August 12, 2012

By Brianne Carlon RushAug 12 /2012

august inbound marketing week in reviewKuno Creative is always transitioning and always striving to be the best inbound marketing agency in the world. We love documenting our journey, including our successes, along the way. Check out how we did with our top-of-the-funnel content for Cimation. And don’t forget to check out why TOFU content is so important these days and how A/B testing can really help your website out. Plus, we have got some of our favorite articles from around the web again, so check those out, too. And please read our modern guide to grammar, we are trying to change the world! OK more like the Internet, but it’s still a challenge. Read on!

The Most Important Ingredient in Marketing Automation? Killer TOFU

Product-oriented content may have worked on its own a decade ago, but not anymore. Most of enterprise marketing departments’ time should instead be spent creating top-of-the-funnel (TOFU) offers—content that powers online marketing automation. Find out why here…

Above and Beyond: A Killer Example of B2B Content Marketing at Work

We all know that there is more to content marketing than simply creating content for content’s sake — it must be tied back into business goals. One company has proven that content can have measurable impact on your company’s bottom line. This company is Eloqua, a pioneer in the marketing automation space. Eloqua has realized some killer results and, as a result, can serve as great inspiration for other content marketers.

Social Media Myth Busting - Tuesday's Tips & Tactics [Video]

This week’s episode looks at some common and pervasive social media marketing myths and attempts to permanently put them to rest. Some of the myths include engagement, conversation, influence, ROI and cost.

5 TOFU Content Marketing Ideas You (Probably) Haven’t Thought of Yet

Producing enough content to satisfy Panda, Penguin and the rest of the zoo animals is difficult enough, but let’s assume you have a firm grip on producing at least one blog post a day and multiple pieces of advanced content a quarter. Great! But have you noticed your content starting to get a little stale? Maybe even a little predictable?  Well here’s the next trick to keep your visitors coming back: keeping your content fresh and unexpected. How? Read on…

A/B Testing Helps Company Get 20 Percent More Click Throughs

While constantly changing the interface of a website requires too much effort and cost, A/B testing effectively determines the exact demand of the audience without it actively knowing its participation., a sim card retailer, experiences more than 18,000 views every month and more than 54,000 monthly page visits. This case study shows the impressive results after six months of testing.

How To Merge Google+ Business Page With Google+ Local

Late on Friday, Jade from Google announced in the Google Places Help forums that you can now merge your Google+ Business page with your Google+ Local page to have the Google+ Local information with all the social features of Google+ on the same page. Find more info here…

The Shale Playbook - an Example of Killer TOFU Content

Last week we published The 2012 Shale Playbook for our client, Cimation, a process automation and IT services company in the Energy industry. This ebook was written and designed to attract new leads from one of our client's target markets, oil and gas explorers and engineers working in the North American shale plays. The influx of qualified sales leads and conversion rates on the Playbook landing page were nothing short of stunning for the first two days of circulation, representing a great example of how high quality top-of-the-funnel (TOFU) content should be a high priority in your digital marketing strategy. Read more about it here…

Q&A: Steve Lazuka of Interact Media

Check out Steve Lazuaka of Interact Media as he answers Joe Baur’s questions for HiVelocity. Read the interview here…

A Modern Guide to Grammar: Tips for Content Marketers

No matter how lenient the rules for texting and tweeting get, marketing—especially content marketing—is not the place for poor grammar or punctuation. Kuno has taken the responsibility of creating a Modern Guide to Grammar: Tips for Content Marketers. We understand the Internet does not need to be a place of perfection, and typos happen to the best of us, but please don’t let us catch you breaking the rules that follow…

4 Ways to Earn a Gold Medal in International Social Media

With the Olympics front of mind right now, being hip to various cultures is today’s rave scene. The Games brings together more than 200 countries and 180 languages. Social media is abuzz with 2012 Games frenzy. So for some, it’s not exactly a huge Olympics-caliber pole vault leap to start considering international social media.

Thanks for reading. See you next week! 

photo credit: dcysurfer / Dave Young

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The Author

Brianne Carlon Rush

Brianne works with Fortune 500 clients to strategize digital marketing efforts that help sales teams close deals faster. Additionally, she focuses on Kuno’s sales and marketing alignment and employee empowerment. Prior to Kuno, Brianne helped market OverDrive, the leading digital reading platform for libraries and schools, and was the youngest person to be promoted to managing editor position at MacFadden Performing Arts Media in NYC.