It’s been a wonderful week here in the Kuno Labs: lots of fun, learning and even a birthday celebration. But we certainly didn’t skimp on the inbound marketing information that is expected of us. Check out our top blogs of the week, plus a few of our favorites from around the web. Happy Marketing!
In a word, yes. Inbound marketing has many advantages over push marketing, most notably the tendency to build relationships over time with earned media, but the demise of paid search has been greatly overstated. In fact, PPC is alive and well, and businesses that ignore this channel are making a huge mistake. Get the breakdown here…
The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too!
This week's episode looks at how to use the rule of one, three and seven in order to deploy calls to action on a website. Specifically, the video explores how to use layout, design and content/sales funnel considerations when laying out and deploying calls to action.
To most businesses, marketing automation software and content marketing make a powerful pair. But they will never reach their full potential until the content being used matches up specifically with what customers actually want to receive. Software alone can’t rejuvenate your marketing efforts, but neither can content. Check out these three keys to making your content and your marketing automation software work together to give you the best results for your campaigns.
Marketing is smarter than it ever was now that you can create highly segmented lead lists and send behavior-triggered lead nurturing campaigns. To take advantage of this sophisticated marketing automation technology, you need two very important things: buyer personas and content. Read more here…
Content is the fuel that drives successful lead nurturing. Prospects aren’t necessarily interested in doing business with a specific brand, but rather, are looking for the best, most efficient solutions to their problems. Each stage of the sales lifecycle represents a different set of problems to overcome. Check out the four steps critical for deploying strategic lead nurturing campaigns…
There are obvious reasons to love the Olympics. The best athletes gather in some corner of the world to compete. It’s a time when passion, grit and fine-tuned skills are on display. Most marketers will probably never battle it out at the Olympics. But plenty know what it’s like to go head-to-head against the competition. To win, modern marketers need to prepare like athletes with the top-notch resources and clear-cut strategies. Check out the four elements of an Olympic level marketing team.
The field of online marketing has plenty of extensions to make inbound marketers’ jobs easier. Utilizing browser extensions can help you keep your inbound marketing strategies organized and help you work faster and even more efficiently. In fact, once you get used to these extensions, it can be difficult to turn back and work without the extra help. Get our must-have extensions here…
Thanks for reading! Check in next week for more intriguing tips, tricks and news. Have a great weekend! And if you have some free time, check out The Case for Content Marketing.
photo credit: Creativity+ Timothy K Hamilton
