Social media as a marketing channel is beginning to show signs of maturity. The tools marketers can use to deploy and monitor campaigns are getting more robust, functional, integrated and powerful. Strategies for social media marketing success are becoming more tried and true by the day. However, many misperceptions about social media marketing persist and continue to be evangelized by the species known as Expertum Social Medium.
Hopefully, the above will help squelch the Expertum Social Medium ethos. In the grand scheme of things, social media marketing is a relatively new channel, but its goals are the same as every other channel—deliver leads and/or customers, or reduce churn. Measurement, strategy and tactics should reflect this. For more help understanding how social media marketing and influence can impact your business, watch our panel discussion with Jay Baer, Laura “Pistachio” Fitton and Jim Kukral.
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