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The Business Case for Content Marketing - Facts, Figures & Data

By Chad PollittJul 11, 2012

The Case for Content MarketingThanks to everyone who joined the Kuno Creative Inbound Marketing Team to learn why content marketing is the foundation of successful Internet marketing, how it affects organic, referral, social media and direct traffic to a website and how to deploy it in a sales funnel.

If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation, too. We'll send out an email to the attendees with a link to the video shortly.



Webinar highlights:

  • What is Content Marketing?
  • Today's Content Marketing Landscape
  • The Powerful Numbers Behind Content Marketing
  • The Content Marketing Sales Funnel

Chad Pollitt, Director of Inbound Marketing for Kuno Creative, looked at the benefits of content marketing, how companies budget for it and use it today, success measurement criteria, blog frequency and customer acquisition, three years of real web data, and the structure of the content marketing sales funnel. Backed with real data, he proved that content marketing in an invaluable business tool and is the foundation of successful Internet marketing.





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The Content Marketing Manifesto eBook

Learn how to implement the 22 C's of content marketing, explore 37 months of real content marketing analytics and understand the landscape of content marketing for business.

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