Pop quiz! It's time to put your SEO knowledge to the test—literally. Answer the following 15 questions for your chance to be crowned the SEO Know-It-All and win an awesome prize. Here's how it works: Put your answers into a blog comment below. The person with the top score gets a cool prize. If there are multiple top scores, we will draw one randomly from the group. Ready?
And...begin.
- Which choice below is NOT considered technical SEO?
- On-page Sculpting
- SEO Programming
- SEO Audits
- Content Marketing
- Unnatural Link Building
- Which three SEO agency pricing structures were prevalent before Google's Caffeine update "Freshness"?
- Pay per Keyword, Pay for Rankings, Pay for Traffic
- Pay per Keyword, Pay for Conversions, Pay for Rankings
- Pay for Rankings, Pay per Search Engine, Pay per Keyword Family
- Pay for Traffic, Pay for Number of Keywords Driving Traffic, Pay for Rankings
- Pay for Rankings, Pay per Keyword, Pay per Unique Visitors
- Which two ways will maximize organic search traffic to a website?
- Owning the number one position for the website's primary keyword phrase on Google. Utilizing multiple sub-domains to own the top five positions on Google for the website's primary keyword phrase.
- Building 1000 backlinks per month. Having a website in the number one position on Google for both the secondary and tertiary keyword phrase.
- Hiring an SEO and inbound marketing agency.
- Ranking on the first page of the search engines for as many keywords as possible. Driving traffic from the most keywords regardless of where they rank.
- Having the fastest page load time and the lowest code to content ratio of all competitors.
- What are the most important SEO metrics?
- Rankings, Visitors, Conversions and Customers
- Rankings, Number of Backlinks and Bounce Rate
- Number of Keywords Driving Traffic, Visitors, Conversions and Customers
- Number of Keywords Driving Traffic, Number of Unique IP Addresses and Customers
- Number of Keywords on the First Page, Visit to Lead Ratio and Customers
- What three disciplines make up inbound marketing?
- SEO, Social Media Marketing, Content Marketing
- SEO, SEM, Social Media Marketing
- Link Building, On-page SEO, Content Marketing
- SEO, Social Media Marketing, Outbound Marketing
- SEO, SERM, SEM
- What is Google mostly concerned with regarding websites in its index?
- That the page load time is fast.
- That the page titles are less than 70 characters.
- That the website provides unique and relevant content that adds value.
- That the website has thousands of inbound links pointing to it.
- That they contain Google AdSense Ads.
- Which Google updates are in the correct chronological order of launch?
- Panda, Penguin, Caffeine, Freshness, Hidden Keywords
- Caffeine, Panda, Freshness, Hidden Keywords, Penguin
- Caffeine, Panda, Hidden Keywords, Freshness, Penguin
- Panda, Caffeine, Freshness, Hidden Keywords, Penguin
- Caffeine, Hidden Keywords, Freshness, Panda, Penguin
- Google's Caffeine update did what?
- Created a method to track page load time.
- Indexed keyword density and proximity.
- Changed Google's algorithm to account for the freshness of content.
- Transitioned Google's indexing from a stacked or layered system to a dynamic system.
- Rewarded good content by ranking it higher.
- Google claimed its SSL Security (Hidden Keywords) update would only affect ___ of the searches performed.
- 10%
- 20%
- 30%
- 32.5%
- 40%
- 42.5%
- In December of 2010 both Google and Bing admitted to:
- monitoring each other's search results.
- ignoring meta keywords.
- giving big brands preferential treatment.
- utilizing brand signals from press releases.
- using social signals in their search algorithms.
- Which is the best way to maximize organic search engine visibility?
- Ranking as high as possible on the first page of Google.
- Ranking on the first page of Google for as many keywords as possible.
- Ranking on the first page of Google, Yahoo and Bing for as many keywords as possible.
- Driving traffic from as many keywords as possible regardless of where they rank.
- Driving traffic from as many related keywords as possible.
- On-page optimization includes:
- link building, social media and link bait.
- factors that the webmaster can control without the help of others.
- factors that the webmaster cannot control without the help of others.
- meta keywords, meta description and social signals.
- keyword dispersion, keyword families and page rank.
- What is the number one most effective on-page optimization factor to consider?
- URLs
- Page Titles
- Keyword Dispersion
- Image Alternative Text
- Publish good content frequently
- As a rule of thumb, page titles should be no more than __ characters in length.
- 60
- 70
- 75
- 140
- 145
- When possible, try to include relevant keyword phrases and variations in the following.
- URLs, Page Titles, Alt Text, Meta Data, Header Tags, Footer Links
- URLs, Page Titles, Alt Text, Meta Data, Header Tags, CTA Graphics
- URLs, Page Titles, Alt Text, Meta Data, Header Tags, Content, Anchor Text
- URLs, Page Titles, Alt Text, Meta Data, Header Tags, Content, User Generated Content
- URLs, Page Titles, Alt Text, Meta Data, Header Tags, Content, Main Navigation
Are you sweating yet? It was tough, huh? Well congratulations, you have done a fine job. If you are the lucky winner, you will hear from us soon.
Photo: marciookabe