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seo

Test Your Knowledge with the 2012 Marketing SEO Quiz

By Chad PollittJul 5, 2012

2012 seo marketing quizPop quiz! It's time to put your SEO knowledge to the test—literally. Answer the following 15 questions for your chance to be crowned the SEO Know-It-All and win an awesome prize. Here's how it works: Put your answers into a blog comment below. The person with the top score gets a cool prize. If there are multiple top scores, we will draw one randomly from the group. Ready?

And...begin.

  1. Which choice below is NOT considered technical SEO?
    1. On-page Sculpting
    2. SEO Programming
    3. SEO Audits
    4. Content Marketing
    5. Unnatural Link Building
  2. Which three SEO agency pricing structures were prevalent before Google's Caffeine update "Freshness"?
    1. Pay per Keyword, Pay for Rankings, Pay for Traffic
    2. Pay per Keyword, Pay for Conversions, Pay for Rankings
    3. Pay for Rankings, Pay per Search Engine, Pay per Keyword Family
    4. Pay for Traffic, Pay for Number of Keywords Driving Traffic, Pay for Rankings
    5. Pay for Rankings, Pay per Keyword, Pay per Unique Visitors
  3. Which two ways will maximize organic search traffic to a website?
    1. Owning the number one position for the website's primary keyword phrase on Google. Utilizing multiple sub-domains to own the top five positions on Google for the website's primary keyword phrase.
    2. Building 1000 backlinks per month. Having a website in the number one position on Google for both the secondary and tertiary keyword phrase.
    3. Hiring an SEO and inbound marketing agency.
    4. Ranking on the first page of the search engines for as many keywords as possible. Driving traffic from the most keywords regardless of where they rank.
    5. Having the fastest page load time and the lowest code to content ratio of all competitors.
  4. What are the most important SEO metrics?
    1. Rankings, Visitors, Conversions and Customers
    2. Rankings, Number of Backlinks and Bounce Rate
    3. Number of Keywords Driving Traffic, Visitors, Conversions and Customers
    4. Number of Keywords Driving Traffic, Number of Unique IP Addresses and Customers
    5. Number of Keywords on the First Page, Visit to Lead Ratio and Customers
  5. What three disciplines make up inbound marketing?
    1. SEO, Social Media Marketing, Content Marketing
    2. SEO, SEM, Social Media Marketing
    3. Link Building, On-page SEO, Content Marketing
    4. SEO, Social Media Marketing, Outbound Marketing
    5. SEO, SERM, SEM
  6. What is Google mostly concerned with regarding websites in its index?
    1. That the page load time is fast.
    2. That the page titles are less than 70 characters.
    3. That the website provides unique and relevant content that adds value.
    4. That the website has thousands of inbound links pointing to it.
    5. That they contain Google AdSense Ads.
  7. Which Google updates are in the correct chronological order of launch?
    1. Panda, Penguin, Caffeine, Freshness, Hidden Keywords
    2. Caffeine, Panda, Freshness, Hidden Keywords, Penguin
    3. Caffeine, Panda, Hidden Keywords, Freshness, Penguin
    4. Panda, Caffeine, Freshness, Hidden Keywords, Penguin
    5. Caffeine, Hidden Keywords, Freshness, Panda, Penguin
  8. Google's Caffeine update did what?
    1. Created a method to track page load time.
    2. Indexed keyword density and proximity.
    3. Changed Google's algorithm to account for the freshness of content.
    4. Transitioned Google's indexing from a stacked or layered system to a dynamic system.
    5. Rewarded good content by ranking it higher.
  9. Google claimed its SSL Security (Hidden Keywords) update would only affect ___ of the searches performed.
    1. 10%
    2. 20%
    3. 30%
    4. 32.5%
    5. 40%
    6. 42.5%
  10. In December of 2010 both Google and Bing admitted to:
    1. monitoring each other's search results.
    2. ignoring meta keywords.
    3. giving big brands preferential treatment.
    4. utilizing brand signals from press releases.
    5. using social signals in their search algorithms.
  11. Which is the best way to maximize organic search engine visibility?
    1. Ranking as high as possible on the first page of Google.
    2. Ranking on the first page of Google for as many keywords as possible.
    3. Ranking on the first page of Google, Yahoo and Bing for as many keywords as possible.
    4. Driving traffic from as many keywords as possible regardless of where they rank.
    5. Driving traffic from as many related keywords as possible.
  12. On-page optimization includes:
    1. link building, social media and link bait.
    2. factors that the webmaster can control without the help of others.
    3. factors that the webmaster cannot control without the help of others.
    4. meta keywords, meta description and social signals.
    5. keyword dispersion, keyword families and page rank.
  13. What is the number one most effective on-page optimization factor to consider?
    1. URLs
    2. Page Titles
    3. Keyword Dispersion
    4. Image Alternative Text
    5. Publish good content frequently
  14. As a rule of thumb, page titles should be no more than __ characters in length.
    1. 60
    2. 70
    3. 75
    4. 140
    5. 145
  15. When possible, try to include relevant keyword phrases and variations in the following.
    1. URLs, Page Titles, Alt Text, Meta Data, Header Tags, Footer Links
    2. URLs, Page Titles, Alt Text, Meta Data, Header Tags, CTA Graphics
    3. URLs, Page Titles, Alt Text, Meta Data, Header Tags, Content, Anchor Text
    4. URLs, Page Titles, Alt Text, Meta Data, Header Tags, Content, User Generated Content
    5. URLs, Page Titles, Alt Text, Meta Data, Header Tags, Content, Main Navigation

Are you sweating yet? It was tough, huh? Well congratulations, you have done a fine job. If you are the lucky winner, you will hear from us soon.

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